Jimmy Choo to show menswear in London.

Sandra Choi says 'the timing feels right' to move Jimmy Choo's menswear collection to London.

The label will move from Milan, where they have showed since launching the men's offering in 2011, to London as part of London Collections: Men.

The spring 2014 collection will be presented in the UK capital in June, following the opening of Jimmy Choo's new flagship store in May.

'It’s exciting to be showing our men’s collection as part of London Collections: Men. London is at the creative heart of Jimmy Choo and, with our new flagship men’s store opening on Dover Street in May, the timing feels right to make the move,' Sandra told WWD in a statement.

Jimmy Choo joins a host of other big-name designer labels who have chosen to show in London this year.

As well as Alexander McQueen and Burberry, Rag & Bone have recently announced they will join the presentations taking place from June 16 to 18.

The British founders, designers and managing partners of the label, Marcus Wainwright and David Neville, said showing in London was particularly significant for them.

'Rag & Bone started life in New York, but as English guys we are delighted to be a part of London Collections: Men,' they explained in a statement to British newspaper the Telegraph.

'[Menswear] is what originally put our brand on the map and our British roots have heavily influenced our aesthetic, so we felt strongly about showing our Spring/Summer 14 collection in our hometown, and with London Collections: Men gathering momentum each season, we feel incredibly excited to be a part of it.'arabia.msn.com